Victor Duro
Ready to share my strategic vision and put my passion for innovation to work.
Experience
A key player in Québec’s digital evolution over the past decade.
My experience has allowed me to develop, deploy, and promote several innovative and relevant digital products. I have overseen many important shifts for well-established companies such as Just for Laughs, Cirque du Soleil, Québecor, and Alice & Smith Studios, and I have a real passion for digital marketing and e-commerce.
Co-founder
UPSMRT
Develop monetization strategies for the first online platform entirely dedicated to mentoring in the business sector. Define key performance indicators and manage strategic alliances.
Partner
Calfo
Advise the presidency on investments relating to start-ups in the media, marketing, and e-commerce sectors.
Partner
Cobalt
Advise the presidency on the company’s strategic direction, commercial development, and financing.
Co-founder & VP of Sales
Alice and Smith Studios
Develop monetization and optimization revenue strategies and define key performance indicators.
Chief of Digital Transformation
Le Cirque du Soleil
Develop and put in place an ecosystem capable of responding to objectives to increase artist recruitment by 45% and new original numbers by 40%. Establish goals and supervise their achievement within HR and marketing teams. Act as a digital resource for the casting service.
Digital Marketing and E-commerce Manager
Groupe Juste pour rire
Guide the management team with regard to digital transformation opportunities that correspond to company objectives.
Consultant: Marketing and E-commerce Strategist
La vie en Rose
Develop the strategy and business model for La Vie en Rose and Bikini Village banners’ e-commerce. Define the business process, structure, and organizational needs.
Director of Interactive and Digital Products
Groupe TVA
Define strategies for product development, services, and brands for Groupe TVA.
Values
While many people hesitate when faced with the unknown, I jump right in.
Accountability
Great decisions come with great responsibilities, and I am committed to upholding said responsibilities.
Creativity
A company’s limitations leave room for possibilities, and my passion lies in identifying and exploiting these possibilities.
Curiosity
Growth ceases to happen the moment we let our curiosity fizzle out, which is why I make a point of constantly keeping mine going.
Family
Family is my anchor—it allows me to connect, stay balanced, and re-evaluate my priorities.
Aptitudes
I build on my strengths in order to elevate the strengths of others.
Committed and honest, my aptitudes allow me to generate excellent performances, all while building strong relationships.
Ability to provide a strategic vision through a deep and creative reflection.
Forward-thinking, multidisciplinary, and abreast of local, national, and international trends.
Excellent communicator with a great capacity to motivate and mobilize personnel.
Methodical, innovative, and highly organized.
Excels under pressure, with a great understanding of accountability and adaptability.
Victor is very charismatic and a strong account manager. Passionate about his work, hard-working, and very curious, he seems to thrive when faced wit challenges. On top of being a customer-oriented person, he has empathy and understands the reality of the other teams, which creates an atmosphere prone to success & efficiency. It is a rare quality. Undoubtedly, all of the above makes Victor Duro an asset to any company.
Elia Vignau
Supply Coordinator @ Metro Trains Melbourne
I have worked with Victor on several projects and it always goes smoothly. He has great ideas and communicates directives clearly. His positive attitude and team spirit make it a pleasure to work with him. He is very knowledgeable and follows up on everything. If you have the chance to work with him, I strongly encourage you to do so.
Christina D.
Marketing Director @ Foodtastic
I had the pleasure of working and collaborating with Victor for over a year on a ground-breaking technology project that continues to lead positive change today. I was always impressed by Victor's energy and commitment to trying new things. In addition to just being an all-around genuine guy. As a team member, leader, or friend, Victor earns my highest recommendation.
Matthew Vaughan
Director, Aviation Security & Cyber @ International Air Transport Association (IATA)
I had the privilege of working with Victor on the digital strategy for Cirque du Soleil’s casting talent attraction. Victor played a key role in helping us develop the new website, increase the outreach of our marketing messages, get better conversion of the casting website visitors to real applicants, and position the website among all the other digital and social platform communication channels. Victor's experience and strong strategic intuition were important assets in the success of this high-stack project. He took no time to grasp the nuances and navigate through the intricate complexity of the Cirque du Soleil’s corporate environment.
Pavel Kotov
Senior Casting Director @ Cirque du Soleil Entertainment Group
